I'm using branding here as a verb, sort of like my client did. Intersport is a returning client so I was extra glad to hear from them. Their description of the job included, "...several branding elements..." and, "...just a few snapshots of the lobby." Well, 999 shots later I was pretty sure I'd captured every sign, double X statue, poster, pillow, mirror, window decal, logo football, and Dos Equis bottle they had put throughout the first floor of Le Meridian hotel. They took branding to an extent I had not seen. The accessories on the bar were all Dos Equis branded and the shelves at the bar and everywhere else throughout the first floor were full of Dos Equis beer bottles, properly placed with the brand in front. This was a masterful job of showing off the brand.